The Discovery
Aironé began in an unexpected place — real estate. As a home flipper, I spent years walking through properties that were staged beautifully but felt forgettable once you left.
That's when I realized scent wasn't just an accessory — it was a memory trigger. I began using scent intentionally in the homes I flipped, not to mask anything, but to create an experience people could feel the moment they walked in.
The result was simple but powerful: homes stood out, showings felt different, and people remembered the space long after they left.